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TELOS 99

An analysis of the crossed effects of the economic crisis and technological revolution on advertising at an international level. In particular, the quickening emergence of new devices and new applications which change the way we shop, the way we are entertained, the way we relate and live, which is deeply changing advertising and will continue to do so for a long time. There are already important and significant changes happening in this transition phase.

Julián Bravo y Eduardo Madinaveitia (Coords.)