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In a setting of global crisis, the press sector is predicting the end of media distribution in paper format, but not the end of the journalism industry. During the last three years, daily newspapers, which are undergoing an identity crisis that is not always recognised by the industry, have suffered a dramatic decline in the two pillars that make them stable: sales, which have been particularly affected by the migration of readers to digital media, and advertising, with the growth of business investment in digital editions still not showing signs of the profitability that would balance out the medium's finances.
However, they are beginning to glimpse solutions for the future. The fact that publishers have now accepted that the printed press cannot fully recover has contributed to this awakening. They had refused to admit this fact for too long, causing them to miss out on many of the opportunities that the new technological scene was opening up to journalistic communications.