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Corporate Social Responsibility (CSR) can be defined as the active and voluntary contribution by companies to social, economic and environmental improvement, usually with the aim of enhancing their competitive stance, image and added value. Since quite recently, CSR has been added to the responsibilities of a number of communications departments as one of the actions that helps to build up and maintain the corporate reputation of companies and institutions. As CSR has taken shape and gained ground, communication actions have become increasingly essential, especially at a time of crisis like the present, with CSR showing similar traits to other corporate or institutional measures.
The experts working on this dossier make explicit references in some cases to the issue of communication, although they do not go into it in great length. Nevertheless their contributions lead to the conclusion that communication is a key instrumental factor in CSR, not only because it helps link all the interested parties (which requires a specific activity of internal and external communication), but also because responsible corporations need to make these activities public.