Tagged Television: New Audiences, New Businesses

This book addresses the influence of Internet on TV. The traditional value chain has been "blown to pieces", to an extent such that new TV formats which take into account user collaboration for the first time, are arising. The dreamed interactivity of past decades has transformed into participation. "Digital natives" want to vote, participate, share, collaborate, mix and distribute, etc., but also want to tag programs and movies. Television can become a tangle of programs that are sorted over the Internet in accordance with the tags of some users, who help others find what they want. The tag is the medium aphorism could become a reality over the next decade, but poses important questions today. It is not likely that mass television will end up being television on demand. Web 2.0 has demolished the "my TV" concept, typical of the ".com era", to replace it with the "our television" concept. This transformation raises significant issues. The industry sees the danger of "cannibalising" its current sources of income, as the business models that emerge in the network are not profitable.

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