History of Telefónica: 1976-2000
Following the first issue of Telefónica´s history, which covers from the founding of the company up to the 1970s, this volume tells the story from the end of the 70s to the beginning of the XXIst century. These decades are marked by the opening of the markets, globalization and the telecommunications industry development. Within this context, the company´s internationalization became a best practice in international strategy, especially in Latin American markets.